Company Profile


China Literature Limited (“China Literature” or “the Company”) is a pioneer of the online literature market and operates a leading online literature platform in China. The Company’s shares were listed on the Main Board of the Hong Kong Stock Exchange under the stock code 0772 on November 8, 2017.

China Literature is a market leader as measured by the scale and quality of writers, readers and literary content offerings. As of December 31, 2018, the Company had 7.7 million writers and 11.2 million online literary works, covering over 200 genres and reaching millions of readers. During 2018, the Company had on average 213.5 million monthly active users on its platform and its self-operated channels on partner distribution platforms.

The Company owns nine major branded products, among which QQ Reading serves as a flagship product and is a unified mobile content aggregation and distribution platform, while the other products focus more specifically on individual genres and their respective fan bases. China Literature’s blue-chip shareholder and strategic partner, Tencent, provides the Company with exclusive content distribution access via its suite of leading mobile and Internet products, including Mobile QQ, QQ Browser, Tencent News, Weixin Reading and Tencent Video. The Company also licenses the content to third-party partners such as Baidu, Sogou, and Xiaomi Duokan for distribution, thus further broadening its user reach.

China Literature also monetizes its vast and proprietary content library through online paid reading and content adaptations into various entertainment formats. The content library provides an enduring runway of high quality literary work and lays a solid foundation of the Company’s future business development.

China Literature further expanded its content capabilities downstream by acquiring New Classics Media, a renowned TV series, web series and film producer in China in 2018.